About Us

The Florence Regional Arts Alliance is a community-based local arts agency that serves the citizens of Florence County and the Pee Dee.  FRAA is committed to preserving, supporting and promoting a vibrant arts community for Florence County and the surrounding region.  

Our Mission

FRAA's mission is to promote the arts as a catalyst for community cohesiveness, educational advancement and economic growth.

Our Commitment 

FRAA is committed to achieving its mission by:

• providing grants to artists, organizations, teachers, and schools;
• recognizing students, individuals, and businesses through awards and scholarships;
• offering community programming that showcases the performing, visual, and literary; 
• serving as an advocate for the arts to business, civic, and government leaders. 

All initiatives of The Arts Alliance are based on an organizational core value that recognizes the arts as fundamental to quality of life, education, and economic development in today's knowledge-based economy.

Diversity & Inclusion

FRAA is committed to nurturing a diverse arts community through inclusive programming, events and projects.  To that end, FRAA will strive to be an organization that engages people from all genders, sexual orientations, ages and physical abilities, as well as individuals with diverse cultural, racial and ethnic backgrounds.

Advocacy

FRAA will increase public awareness of the arts and arts education through constant communication of news, programs and events to the general public, as well as to state, county and local leaders. 

Bruce Douglas is the Executive Director of the Florence Regional Arts Alliance.  Contact him by email at peedeearts@gmail.com or by phone at 843.861.8316.

Click here for a list of the FRAA Board of Directors.

FRAA has been recognized as a non-profit organization by the Internal Revenue Service and the State of South Carolina since its establishment on July 20, 1984.